Category Analyst

Shopping Marketing Specialist

(Auckland based – 12-month Fixed Term Maternity Cover)

Central Ponsonby location

• Are you looking for the next step in your career?
• Are you a category and shopper marketing super star?

Join Barker’s as a Shopping Marketing Specialist! Turn insights into impactful in-store activations, build retailer partnerships, and create shopper-first solutions that grow our brand!

With our head office and manufacturing facilities nestled at the foot of the Four Peaks Mountain Range in Geraldine, South Canterbury, Barker’s of Geraldine has been on the corner of the original family farm since 1969. With a constant desire to explore new and innovative ways of doing things, we never stopped respecting, fostering, and growing our business.

With 220 employees across our total New Zealand business, and our Auckland-based sales and marketing team growing, job opportunities are diverse and exciting. We are now seeking a Category Analyst for our FMCG team in our Ponsonby office on a 12-month fixed-term contract to cover maternity leave.

This position reports to our FMCG Sales Manager and plays a pivotal role in driving category insights, leading go-to-market execution, and managing trade marketing initiatives. You’ll work closely with our Marketing Managers, Twin Agency (our sales agency), and retailer partners such as Precision and Cartology to ensure our strategies deliver maximum impact.

Key Responsibilities

• Monitoring sales and competitor activity

• Providing key category insights and assisting Marketing Managers with consumer trends

• Assisting the Sales Manager in annual category plans

• Category reviews and new product presentations

• Forecasting and demand management

• Supporting innovation plans with category and consumer insights

• Leading go-to-market execution for new products and campaigns

• Managing trade marketing initiatives across key retail partners

• Building and maintaining partnerships with retailer media services (e.g., Precision, Carto logy)

What We’re Looking For

• A tertiary qualification in commerce or similar

• Minimum 3 years’ experience in a similar Analyst role, preferably within FMCG

• Experience with Aztec / AC Nielsen scan data tools

• Familiarity with Dunnhumby and Quantium data

• Advanced Excel skills (preferably)

We’re looking for an experienced analyst with confidence and a can-do attitude to join our close-knit team. As a small team in Ponsonby, we’re relaxed, supportive, and hard-working—and we’re looking for a new teammate to help us achieve big goals. If you’re not already a fan of our products, we can assure you that you soon will be!