6-month Fixed Term Maternity Cover
40 Hours

Bring Barker’s Foodservice brands to life in trade and digital. Drive standout activations, compelling content and campaigns that turn strategy into real commercial impact.

We’re looking for a motivated, commercially minded Trade Activation & Digital Specialist to join our growing Marketing team. This hands‑on role plays a key part in executing trade campaigns, customer activations and digital programmes that drive demand, conversion and growth within the Foodservice channel.

Working closely with Sales, Marketing, distributors, and external partners, you’ll ensure Barker’s Professional is consistently activated, visible and impactful across digital platforms, trade environments, and customer touchpoints.

About Us

Nestled at the foot of the Four Peaks Mountain Range in Geraldine, Barker’s has proudly operated from the corner of the original family farm since 1969. With over 220 employees across our New Zealand business and a growing Auckland‑based Sales and Marketing team, we offer diverse and exciting opportunities in a business that truly cares about its people, community, and future.

Key Responsibilities

· Plan and deliver trade campaigns, promotions, trade shows and customer activations aligned to

sales and category priorities

· Own and manage Foodservice digital channels including website, email and social platforms

· Execute always‑on and campaign‑based digital activity to build awareness and support demand

generation

· Create or brief content including digital assets, recipes, menus, case studies and launch materials

· Support go‑to‑market planning and execution for NPD launches within the Foodservice channel

· Work closely with distributors, buying groups and key trade customers on activation initiatives

· Monitor performance and report on key campaigns, activations and digital activity to demonstrate

ROI

· Collaborate closely with the wider Marketing, Sales, R&D and Australian Foodservice teams

What We’re Looking For

· Tertiary qualification in Marketing, Business or a related field

· Experience in B2B marketing, Foodservice, FMCG, trade marketing or digital marketing roles

preferred

· Experience planning and executing trade campaigns and customer activations

· Strong digital capability across email, social, content management and analytics tools

· Strong communication and relationship‑building skills

· Highly organised with excellent attention to detail and the ability to manage multiple deadlines

What We Offer

· Shape brands with purpose - Help build brands that stand for quality, care, and great taste

· Innovation with heart - Work in an environment where ideas are encouraged, creativity is valued,

and outcomes matter

· Grow with us - Join a business that continues to expand its portfolios, capabilities, and opportunities

· Purpose, people, and place - Enjoy a culture built on collaboration, community and care

Submit your CV and a brief cover letter outlining your interest and relevant experience. We welcome applicants from all backgrounds and experiences.

Barker’s is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees.